I originally wrote the following as a comment to a post on the blog Savage Minds. Find it in context here.
On the launch of Anthropology Now. I have been contemplating a blog post motivated not only by the launch of Anthropology Now at the AAAs, but by the remarkably high number of new journals generally and especially the number launched at the AAAs this year. For now, this comment will probably have to suffice.
I like magazines. I like anthropology. Inspired by similar publications in neighboring fields, I have long wished for an anthropology magazine that was both serious and Border’s magazine rack friendly. I have not had the luxury of speaking to any of the excellent people who are throwing their weight behind Anthropology Now, but I would like to ask them to explain publicly their business model in a way that is both clear and that allows the community to compute the costs and benefits of their approach. On the surface of things, I am disappointed that such excellent people are working so hard on a project that seems both late 20th century in approach and potentially harmful to the ecology of scholarly communication in anthropology.
They would like me to pay $55 a year to subscribe as an individual. This is a bit steep for me, but it is within the realm of the possible. On the other hand, they would like me (as would all of the non-OA journal publishers) to go pester my university librarian to subscribe. The rates for this range from $341 per year for online only to $394 per year for print and online combined. This institutional rate is, of course, modest when compared to the costs of big science journals, but it still arrives in a time in which excellent R1 universities find themselves canceling a significant number of anthropology journal subscriptions each year. Who is taking this toll and what value added benefits will my library be getting when it invests this much money and, along the way, subsidizes either my below-cost subscription or provides the profit margin for a for-profit publisher?
I have nothing against Paradigm Publishers per se. I am glad that they care enough about our field to publish books in it and to, now, engage with this journal/magazine effort. But why them? Were no university presses willing to undertake this effort? The Anthropology Now PR materials compare the new effort to “sociology’s Contexts“. If the goal is to be the anthropological equivalent to Contexts, wouldn’t it have been great to have worked with the University of California Press–Contexts‘ publisher. Or if that were too close to home, with a not-for-profit publisher with similar experience working on scholarly magazines? Maybe Paradigm Publishers will be able to offer something that other publishers will not (or would not) be able to offer, but before pressing our libraries to buy in, I would like to know a bit about what the upsides here are. On the library side, aren’t we just making a bad journal ecology worse? Read more