First the take away, then the story. While produced in very nice and reasonably priced hardback, paperback, and ebook editions, works in the new Material Vernaculars series are also being made available in free-to-the-reader PDF versions. This is a great thing and, if you agree with me about that, and can afford to do so, I really hope that you will purchase the edition of your choice, thereby signaling your support for making such works freely accessible to those who cannot afford to purchase them. If this seems strange to you, its a lot like community and public radio in the United States. Those who can support these services help make them accessible to those who cannot afford to make their own donations. We all gently nudge those who use them and could, but don’t, support them. (Called free riders.) Its not utopia, but its what we have and its better than the vast majority of people being locked out of non-commercial arts and education programming (and scholarly books). Now you can skip to the end for the link if you are in a rush.
Those who know about my work know that I have been focused on promoting free and open access to scholarly work for a relatively long time. My advocacy efforts followed soon after I began work as a scholarly journal editor. At that time, I was drawn into a diverse range of problems, opportunities, and paradoxes that the transformation of scholarly communication was (and is still) engendering. Probably the best place to find the things that I have written on this theme is to look at the interview that I did with Ryan Anderson (published in Cultural Anthropology in 2014)
In 2015, my focus in this work shifted to books when I was a participant in a project funded by the Mellon Foundation. The results of that project were reported in: A Study of Direct Author Subvention for Publishing Humanities Books at Two Universities: A Report to the Andrew W. Mellon Foundation by Indiana University and University of Michigan.
Concurrent with such advocacy work, I have tried to build real-world projects that could advance scholarship while testing strategies for increasing public access to research. Now in its tenth year, Museum Anthropology Review (now the journal of the Mathers Museum of World Cultures) is the best example of this. On the book side, there is now the Material Vernaculars series co-published by the museum and the Indiana University Press. In my previous post, I highlighted the series first title—Folk Art and Aging: Life-Story Objects and their Makers by Jon Kay and the series’ scholarly mandate. Here I am flagging the series’ relationship to free and open access movements.
Books cost a lot of money to make. In a peer-reviewed article, based on our humanities book research studying publishing work of the Indiana University Press and University of Michigan Press, my colleagues report that the zero copy cost for a typical humanities book is about $27,000. Efforts to increase access to scholarship have to find ways to confront these costs from all sides—finding ways to lower prices but also new ways of funding the professional work that it takes to make a quality book.
For me, for the museum, and especially for the IU Press, the Material Vernaculars series is an experiment. If we get past talking about it and actually begin doing it, what can we learn that will, we hope, help us learn to do it more and better? This is part of what is at stake for IU Press and for the whole world of university press humanities book publishing. I am thrilled to be a part of a new series that has a secondary role (beyond its primarily scholarly one) of finding ways to make scholarly books more widely and openly accessible.
So paradoxically, if you believe (for example) that the communities about whom ethnographers write should have access to what they write, then I call on you, paradoxically, to purchase a copy of Folk Art and Aging and the other other books that are in the pipeline. Your purchase helps support the goals of the series and it demonstrates that paid-for print editions or e-book editions are not mutually exclusive of free-to-readers electronic editions. If it helps, think of the print edition as a thank you gift for your donation to this cause rather than as a commodity that you are purchasing in the marketplace. You can feel particularly good about it if you purchase it directly from the Indiana University Press, thereby cutting out one or more commercial intermediaries.
It won’t always be the technical vehicle of choice, but for now the free edition of Material Vernaculars titles will be freely circulated in PDF form via the IUScholarWorks Repository. When people download the books from IUScholarWorks, there is a download count, which helps us learn how many people, over what time period, showed interest in the book(s). (So, send your friends to the link rather than passing around the PDF…)
If you are wondering how to download the book, see the attached picture for the place to click.
Here is the link. Two actually. The first is durable but enigmatic. The second is more human readable, but potentially less permanent.