What is European Ethnology? The International Society for Ethnology and Folklore (SIEF) has a great answer.
I wish the membership of the American Folklore Society, the American Anthropological Association, the Council for Museum of Anthropology, the American Society for Ethnohistory, and/or the Society for Cultural Anthropology could cook up a short video this good. Congrats to our great SIEF friends–some of whom appear in this video.
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Shreds and Patches 
Fantastic!