Skip to content

What is the Museum Anthropology Review Business (Labor) Model?

Alternate title: How to give away $99,000 worth of articles.

Although it has become normalized in open access/scholarly publication reform discussions to speak in this way, it often seems laughable to use the phrase ‘business model” in the context of many open access projects. Business model implies more modeling and more business that are often found in these efforts. When the eye-rolling or chuckling stops, the business school talk does remind prompt us to try to figure out what we are doing and how we are doing it. This is good even for tiny projects held together (often happily) with just a bit of used string and some tape. (Thank goodness that we do not all want to become the next oversized thing.)

I write the following as founding editor of Museum Anthropology Review, an open access journal supporting scholarly and public-facing work in museum anthropology, museum-based folklore studies, and material culture studies. In an immediate context of painful collective disciplinary assessment, debate, and reflection (#hautalk) on scholarly communication work (and labor practices, and power, and hierarchy, and practices of discrimination, etc.) in the ethnographic disciplines, I thought it might be useful to be more explicit about labor and funding underpinning MAR). While the journal has a complex origin story and has changed alongside other changes (in my career, at Indiana University, in the fields that it serves, etc.), the so-called business model has remained pretty consistent, making this small task easier. It is not the business school way, but it may be easiest and most contextually relevant in MAR and disciplinary context to track labor and money using participant roles. It is hard to do this in a way that will not seem either self-promoting or defensive, but it has to be done. I have stressed throughout my wider engagements with open access that projects such as MAR need to try to be intentional in their experimental work and in reporting back to the field for collective benefit. The need for more of this is more pressing now than ever and I have been relatively silent on open access issues since finishing what I thought of as capstone activities in two pieces written with colleague-collaborators (Jackson and Anderson 2014; Walters et al. 2015 [for this project, see also here]).

MAR Screenshot

Readers: The journal does have readers. I and others involved in the journal know this from digital statistics (like Google Analytics), citations to work published, and word of mouth. Accessing MAR requires internet access but does not cost readers anything. Everyone involved is pleased to know that the work is worth doing, so I say thank you to the readers who have spent their time and attention on MAR. (I invite you to sign up as a reader and get free tables of contents for MAR by email.)

Authors: The journal does have authors. Authors are not paid for their contributions to MAR, but they are also not charged author fees or article processing charges, as is common in some other kinds of open access projects. In MAR we have so-far published 33 peer-reviewed articles. Had the authors of those articles published them in Curator and paid to make them open via Wiley’s Online Open program, the total cost to authors would have been $2500 x 33 = $82,500. Author-pays open publication in Museum Anthropology would have cost $3000 x 33 = $99,000 (See Wiley-Journal-APCs-2018MAY24 (a spreadsheet) via, accessed June 16, 2018). Those of us in other MAR other roles wish, of course, that authors were more aware of these taken-for-granted things. Hopefully this post will help a bit. I am proud that the MAR community has been able to make publication happen for these authors and their readers without ability-to-pay being a factor shaping the publication process. I also thank journal’s authors for sharing their valuable work widely through publication in MAR.

Peer-Reviewers:  The journal definitely has peer-reviewers. They are generous and thoughtful and they are essential. I thank them here for their contributions to MAR. MAR peer-reviewers are not paid for their contributions. This is the current scholarly publishing norm for journals. I track the debate on the ethics of this. We are in a bind. Peer-review is hard, important labor. My opposition to industrial scale commercial scholarly publishing is based in part on the relationship between free labor of some participants and the huge profits that these firms reap (sample rants here and here). If paying peer-reviewers were to become the norm, then small community-based journals such as MAR would not be able to do it and corporate run and co-published journals would have an even bigger slice of the scholarly publishing pie (the enclosure of anthropology was at issue here). It is a conundrum at the heart of scholarly communications reform. For now, know that MAR peer-reviewers are valued and unpaid. The cash/gift economy status of the other roles is probably relevant to their feelings about this. My hope is that one feels relatively less exploited about peer-reviewing for a journal that looks like the one that I am describing here.)

Editorial Board: As is normal, MAR has a valued editorial board. As is common, I have not turned to them for structural, business or governance issues as much as I might have. As in other journals, they often serve as a kind of meta- peer-reviewers. For instance, serving as a source of editorial advice when I need help figuring something out or as a source of recommendations for reviewers. Sometimes editorial board members are called upon to undertake peer-reviews themselves. As with all journals that I know (and this is relevant in the context of the current journal controversies in the ethnographic fields), they also lend their reputations to the journal as a project. This is not inherently bad and it has a function beyond the accumulation of symbolic capital. When a potential author considers making a submission to any journal, they can review the masthead and ask: “Does my work resonate with the work of some of the people identified here?” Editorial Board Members are not paid for their MAR service. I thank them for encouraging and supporting the journal and helping it go.

A special member of the editorial board during the initial years of MAR was Associate Editor Kimberly Christen. As reflected also in her important scholarship (example here) and her own large and innovative projects (example here), Kim was a key interlocutor for me on (then new) questions of open access, helping me make sense of the shifting terrain across which MAR would travel.

Editor: At the most, two people have worked in the editorial office. Quite often, one person works in the editorial office. If there is just one person, then that person has been me. MAR launched in 2007. The story of its birth and its transformation is a different story and I postpone telling it here. A large number of friends and colleagues have helped by occupying the roles that I have noted above and by offering a range of encouragements and words of appreciation. The duties that traditionally fall to an editor are the ones that I have pursued. In the MAR case, this also includes overseeing the journal’s reviews work (book, exhibitions, etc.). This is a smaller setup than is normal even in smaller journals, which typically have a book review editor and other separated roles. There is no doubt that a critic would say that this concatenation of roles represents a concentration of power. I hope that close independent analysis would suggest that no pronounced problems flowed from this fact. For better or worse, it was also a concentration of so-called “service” labor. Understanding the finances of the editorial office can help readers judge the risks and ethics.

The actual production of the journal is also done in the editorial office. Content does not get handed off to a publishing partner for formatting, metadata coding, assignment of DOI numbers, etc. That work happens in-house and it is the editor and (when existing) the editorial assistant that do that work. As described below, Indiana University has created an excellent open access publishing environment that makes this possible.

As I still do, I held a tenured professorship when MAR sprang up into existence. As reflected by my notes above (and the points remaining to be made below), no money comes into MAR and no money goes out of MAR. There is no direct financial benefit to me to work on MAR. I acknowledge that I am paid well by Indiana University in support of the range of teaching, research, and service activities in which I engage and that I am reviewed annually and in the context of promotion decisions. No pressure to stop doing MAR has ever arisen (although my colleagues may privately question my judgement vis-à-vis excess editorial activity) and no special reward for doing it has been provided. My departments are home to a lot of editorial activity and mine just conforms to this local norm. This is a longstanding tradition, with many journals previously edited in them (Museum Anthropology, International Journal of American Linguistics, American Ethnologist, etc.) and many founded in them (Ethnohistory, Anthropological Linguistics, Journal of Folklore Research, etc.). If I did not do work on MAR I would be working on other things and my salary would not, I think, be any different. [I am mindful of the luxuries of choice available to me in my position.) MAR keeps me connected to my scholarly community and has brought a huge range of valuable experiences and relationships into my life. But there is no money to follow. Before 2013, MAR had only a kind of informal social base. It was produced by me and my friends with help from the IUScholarWorks program at the Indiana University libraries (see below). After 2013, MAR became the journal of the the Mathers Museum of World Cultures (MMWC). This was a positive byproduct of my becoming the MMWC’s Director. When my Directorship ends, MAR will remain at the museum and will be the responsibility of its next Director to continue, expand, shrink, change, or shutter. (Note: If the journal were to end next month or next year or next decade, the robust preservation and continued public accessibility of its backfiles is one of the durable commitments that IU Libraries have made to the project. See IU ScholarWorks below).

Editorial Assistant: When I was help in the work of the Editorial Office, it was by a graduate student from the Department of Folklore and Ethnomusicology or Department of Anthropology at Indiana University holding an .5 FTE (half of fulltime) graduate assistantship. Whereas the College of Arts and Sciences at Indiana University specifically funded a .5 FTE graduate assistantship for the work of supporting my previous editorship (2005-2009) of Museum Anthropology (the journal of the Council for Museum of Anthropology), MAR was never directly supported in this way. During a year serving as a department chair (2009-2010), a graduate assistant was assigned to support me in my scholarly activities. Helping with MAR became this colleague’s key duty. Between becoming Director of the MMWC in 2013 and the end of Spring 2017, the primary duty of a graduate student similarly appointed has also been to help with the journal. During fall 2017 and spring 2018, the work of the MMWC Director’s Office graduate assistantship has broadened to other projects, but the incumbent did do some MAR work. When a graduate student was working primarily on the journal, they held the title Editorial Assistant and appeared thus on the MAR masthead.

When filled, this Editorial Assistant role was a 20 hour per week position held during the fall and spring semesters. Those holding it have had the same stipends as their classmates holding similar appointments in the Department of Folklore and Ethnomusicology. They also hold fee waivers that pay for a significant portion of their course work for the full year (including summer courses) and they have a university health insurance plan. I wish that all of the assistantships held by students in my home departments (Folklore and Ethnomusicology, Anthropology) were better paid and offered better benefits, but I am happy that those student colleagues who worked with me on MAR had as good of a deal as any of their classmates. They can speak for themselves, but I think that they appreciated the experiences that they had while working on the journal. The rich range of publishing opportunities provided to graduate students in my departments have, over time, made (what I perceive to be) a significant difference in the career outcomes of the graduate students with whom my faculty colleagues and I have thus worked.

The key thing to note here vis-à-vis broader debates in anthropology publishing right now is that MAR’s basic editorial office work (correspondence, copyediting, layout and formatting, social media stuff, etc.) was either done by me or by a graduate student being paid to work with me.* Given its small scale and lack of cash in and cash out practices, MAR could have been done with a wider pool of volunteer laborers. I actually support this model and have spoken up for it often, but in the actual doing, the mix of roles described here made sense to me for MAR. In part, this stemmed from MAR being an off-shoot of Museum Anthropology which, for a time, was run with as many variables as possible being held constant so as to provide a kind of natural experiment to contrast open access and conventional publishing in the sub-field that both journals served. The mode of editor (or pair of editors) plus assistant has been constant with Museum Anthropology from the time of my editorship and thus through the period of MAR’s history at issue here. Creating opportunities to support the work of graduate students interested in museum ethnography was always a key concern of mine in this work. It motivated my seeking the Museum Anthropology editorship in 2005 and it has remained a prominent goal throughout. I thank the College of Arts and Sciences and the Office of the Vice Provost for Research for supporting the assistantship positions that have at various points helped MAR prosper. I thank Janice Frisch (2019-2010), Teri Klassen (2014), and Emily Buhrow Rogers (2014-2017) for their hard work as editorial assistants with MAR.

IUScholarWorks:  MAR would not be possible without the extraordinary vision, investment, and labor gathered in the IUScholarWorks program of the Indiana University Libraries. Focused on supporting open access scholarly communications efforts, IUScholarWorks (IUSW) has a number of signature projects, including Indiana University’s institutional repository and the IUScholarWorks Journals program. MAR was the first of the IUSW supported journals. This program has grown to include more than forty open access journal titles, including others of relevance to the ethnographic disciplines (Anthropology of East Europe Review, Ethnomusicology Translations, Studies in Digital Heritage, etc.).

I am not able to quantify the financial investments that the IU Libraries have made in MAR via the IUSW program, but the investment is significant and important. Most crucially, it is via IUSW that MAR has access to the incredible open access journal hosting and workflow software known as Open Journal Systems (OJS). OJS makes MAR possible and the IUSW librarians and staff make MAR on OJS possible. I want to express appreciation for the investment and incredible support that the IU Libraries have provided to me and to the MAR project. I hope to say more about the details of this support in the future and to quantify the technical and staff costs underlying it. For now, it may be enough to know that just as MAR tries to serve the field without charging fees for that service, IUSW tries to serve projects like MAR without charging fees for that service. It is certainly the case that economies of scale have been realized by having library-based publishing support services that can concurrently help a wide range of (mostly small) journal projects.

Indiana University Press: Technically, I could speak of the IU Press alongside IUScholarWorks. At Indiana University, our wonderful press is now a unit inside the IU Libraries. In this position, there is significant overlap and interdigitation between the open access publishing support work of IUScholarWorks and the general publishing work of the IU Press. But the two efforts also preserve some distinction. One way that MAR is increasingly being served by the IU Press is through promotion. As an outgrowth of the Press’ own commitment to fostering open access publishing, the Press has generously promoted MAR alongside its full suite of scholarly journals. As with the libraries as a whole and IUSW in particular, I cannot say enough good things about our press. The open access-fostering work of the Press, IUSW and the libraries in general are an outgrowth of a larger campus-wide and university-wide commitment that has been a key factor in the success of MAR and other OA (related) projects (JFRR, Material Vernaculars, Open Folklore) in which I have participated. I am appreciative of this support even as I cannot put a dollar figure on it. The key thing here is that MAR had not had to pay the IU Press to promote the journal (through print and web ads) just as it has not had to pay the libraries for IUSW services.

Conclusion: Responding to current calls for transparency in the work of open access journals is important. When I edited Museum Anthropology for the Council for Museum Anthropology Review, I was required to prepare and present annual editor’s reports that provided the board, the membership, and the AAA an auditable record of the journal’s editorial work and the financial realities of the journal in relation to the finances of AAA vis-à-vis its (then) publishing partners (University of California Press –> Blackwell/Wiley-Blackwell). By their nature, more emergent and grassroots projects (like MAR) lack formal institutional structures and thus they lack baked-in prompts for recording and reporting the facts of their existence. I hope that the accounting that I have provided here shows how one such project has functioned, particularly in terms of the flow of in-kind services. If cognate projects to MAR can also respond to calls for more public sharing of their underlying circumstances, the larger project of building a more equitable and sustainable system of scholarly communication can be advanced. I regret now not putting the facts noted above into written form sooner. Rather than end though on regret, let me close with a final word of appreciation to all of those who have provided the in-kind labor or financial support or technical infrastructure that has made MAR possible. See what you think of the results at:


*For the first time in MAR’s history, I paid a freelance copyeditor to edit three article manuscripts last month. Other duties prevented me from doing this work in a timely way and the assistantship role is not filled during the summer months. I paid for these edits out of discretionary funds raised through my involvement in other non-journal projects. Noting this fact allows me to record the value I place on the contributions that publishing professionals make in scholarly communication work. The DIY nature of MAR is an outgrowth of its nature and scale and is not a repudiation of professionalism in publishing work. Opposition to large corporate publishers is not the same thing as opposition to all publishers. I have devoted significant effort to supporting university presses and I try to be an ally to university press colleagues.

[Jason Baird Jackson is the author of this post. It was initially written on June 16-17, 2018 and published on Shreds and Patches on June 17, 2018. It is released under a CC BY-NC-SA 3.0 license. At the time of its publication, his twitter account “handle” is @jasonjackson116]

3 Comments Post a comment
  1. Thanks very much for the report, and your commitment to the project.

    June 17, 2018
  2. Readers of this post will likely wish to consult an important cognate post from the incoming editors of the (gold OA) journal Cultural Anthropology published by the Society for Cultural Anthropology, a section of the American Anthropological Association. Find it here:

    June 18, 2018

Trackbacks & Pingbacks

  1. Let’s Do This Together: A Cooperative Vision for Open Access – anthro{dendum}

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: